Mobile Marketing

How SMS Marketing Is Benefiting Various Online Businesses

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Did you know that you could use SMS marketing to help your business grow? Here are a few of the businesses which can benefit from SMS marketing:

Entertainment spots

The first businesses to start using SMS marketing were bars and nightclubs. This is because they find bulk messaging to be a low-cost method of promoting specials and informing customers about the entertainment planned for the near future. Announcements like these are usually time sensitive and SMS is the best way of spreading the word quickly. Plus, it reaches people who are on the go.

Service businesses

Any service related business like dentists, home maintenance experts, fitness centers, veterinarians, etc. can take advantage of SMS marketing too. They can use text messaging for delivering appointment reminders to their clients. This is great because reminders don’t really warrant a reply. It’s simply information which is being delivered in a quick and painless way. Studies have shown that SMS reminders can help decrease the number of no-shows at appointments.

Retail stores

This is a terrific way for stores to let customers know about special deals, new products, etc. Some retailers even choose to offer text only coupons. Texts can also be used for opinion polls.

Food establishments

Bulk SMSs have been used by the restaurant industry for a very long time. They can target people at key moments of the day. When they are deciding where to go for lunch or dinner. They also make it easier for restaurants to circulate daily deals or promotional offers. People like to think with their stomachs.


Real estate firms can use SMS marketing to let their customers know about open houses or fresh listings. Real estate is a highly competitive industry and being the fastest is essential. Most real estate agents spend very little time at their desks. Offering mobile solutions can prove to be quite beneficial to them.

Radio, TV and publishing

When the goal is to increase viewership or readership, there is nothing that can work better than SMS marketing. Engagement is key here. SMSs could be sent regarding changes in programming or when new articles are posted online. Readers will know where to be at all times. It can also be used to get fans excited during the build up to a major event. It’s all about being creative.

Online business

And finally, online businesses. SMS marketing is highly flexible and can be used by e-commerce sites as well as most other websites. By including a link to a signup/subscribe form, internet businesses can greatly benefit from using bulk SMS marketing to announce the arrival of new services or items on their site or to publicize sales events. The texts could even contain URL links to the website or event. Mobile marketing should not be ignored when it comes to online businesses. It is still a very effective way of spreading the word. Perhaps it is time you started using SMS marketing for your benefit.

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5 SMS Marketing Tips for Small Businesses

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SMS marketing is one of the most popular up-and-coming marketing strategies that small business are starting to employ to help make themselves stand out. Here are a few tips to help you make the most out of your SMS marketing and send your business skyrocketing forward!

Make sure you really understand SMS marketing

There are rules and regulations associated with SMS marketing (called TCPA – Telephone Consumer Protection Act) that you need to be aware of being starting a marketing campaign. Failure to abide by these rules and regulations could potentially be costly in terms of fines as well as making your company look bad. Most importantly, remember that your company is only allowed to use SMS marketing on customers that have explicitly “opted in” to that type of communication. They must have consented to receiving Bulk SMS texts, otherwise you will be using an illegal marketing technique.

Make sure to check timing and remember text limits

With SMS marketing, timing is, in fact, everything. Look at the type of business you run and the services you offer, then time your text messages accordingly. Do you own a restaurant? Send out Bulk SMS text messages an hour or so before lunch or dinner rush. Operate a clothing business? Send your texts out before a holiday weekend or during the afternoon on Saturday when many people will already be out running around. Work with your marketing department to look at trends and schedule your texts around them. Also, remember that most people are only allowed 160 characters per text message. If you send Bulk SMS with more characters than that, it may divide into two separate text messages or not send at all. Save yourself the hassle and confusion and keep all SMS marketing under 160 characters with a clear, concise message.

Make sure to include a phone number or URL

A good SMS marketing text not only includes the offer or advertisement, but also a way to contact your business. You want the consumer to get all necessary information from the text and not be stuck trying to search how they can reach or find your business. Take the guesswork out of it by including either your businesses phone number or URL for your website with the Bulk SMS text. Not only is it good branding but it makes it much easier for the consumer to connect with you. Many people won’t take the time to look at who is sending them the text message so make sure they add you to their address books and don’t delete your SMS marketing text before they read it. Getting them to physically read the text can be the most challenging part of this type of marketing strategy.

In short, SMS marketing is a great tool when done well and also combined with other forms of marketing, like email lists and television or radio commercials. Follow the established guidelines and you’ll have great success with your Bulk SMS marketing goals!


Useful Guidelines For Effective Mobile Marketing

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Mobile or SMS marketing is increasing on a daily basis as modern technology, as well as businesses develop, yet so do the occasions and challenges. Online marketers are aiming to reach out to the younger generations by using incredibly innovative concepts in order to make their campaigns more successful so they can gain more sales. For instance, they are incorporating their adverts with trendy games as well as content providers to capture the maximum number within their target audience. This is a pretty clever concept as families often enjoy waiting while games load so they are forced to engage with the advertising. for further details, click here.

SMS Marketing

Marketers want the greatest number of subscribers to opt in to their SMS marketing services, as well as with all the data in place they aim to send their marketing communications for a number of manufacturers that they stimulate. Campaigns can be set up very quickly, as well as certain demographics targeted in order to receive the maximum positive response, and of course to keep costs down. for further details, visit :

Useful Guidelines For Effective Mobile Marketing

Other mobile marketing

Aside from SMS marketing there are a few other methods.

MMS Mobile Marketing can combine a timed slide show with a blend of text, images, video clip as well as audio. This captures the customer’s eye effectively. Nearly all latest phone models have screens which enable color images as well as different types of texts to be received.

Bluetooth marketing can in addition be used, as well as the benefits of this technologies is that it requires permission to function, subsequently the security is more costly, holds quick transfer speeds, as well as is radio based meaning there is no price.

Although more dated, infrared is another method which is usually used, still the down side to this is that it has a very limited range so it didn’t become very popular. By offering the chance to win prizes or cash back schemes, it encourages the customer to research that company further and possibly accept their deal. Simultaneously, small as well as large companies utilize these sorts of schemes. And even religious organizations, NGOs, as well as political parties are involved in SMS marketing for publicity purposes.

Because social media is more usually being linked to mobile marketing, it is without a doubt the next big thing. Internet marketers have already latched on to new ideas within this area, and are constantly coming up with more and more. They are taking advantage of the increasing popular use of Facebook, Twitter and mobile phones in order to increase success within their business.

Advertising on websites is a pretty common form of mobile marketing. The Mobile Marketing Association put out a list of guidelines, as well as rules, which allow Internet marketers to undergo of the encouraged format, presentation as well as size for these types of ads. Vast companies such as Google and Yahoo put advertising placements on their websites up for sale, as well as this is pretty advantageous since they receive millions of hits every day, subsequently the chance of an ad being seen is very high.